Castalla Town Council promotes local commerce with an investment of 73,000 euros in gift cards

26-August-2022
  • The Consistory increases the amount of the cards to promote consumption and achieve a total income of 146,000 euros for the establishments

Castalla Town Council is launching a new edition, the third, of the gift card campaign for use in local shops. With a budget of 73,000 euros, this year the Consistory increases the amount of the cards. In total, the initiative will put into circulation 750 cards of 50 euros; 250 cards of 100 euros and 70 cards of 150 euros to spend in the establishments participating in the campaign to promote consumption. The mayor of Castalla, Antonio Bernabeu, has valued “the willingness of the government team to help establishments and shops in our city and, at the same time, to collaborate with residents when it comes to making purchases at a time of economic difficulties.

The system for using the cards is the same as in previous editions, so that people who participate in the campaign will buy the card for a certain amount and receive the same amount, thus doubling the money available. For example, if you want to buy the 50 euro gift card, you must pay another 50 euros when you apply for it. In this way they will get a card worth 100 euros, with a direct 50% grant from the City Council. In the same way with the rest of the options, which doubles the investment in local commerce, as with the municipal aid of 73,000 euros a total of 146,000 euros will be paid into the establishments of Castalla.

The councillor for the Treasury, Gema Sánchez, highlighted “the good reception of the local consumer campaign with gift cards in previous editions and that this year we are carrying it out for the third time, with an injection of 73,000 euros into the local network of establishments and businesses”. The councillor also explained that “in this third edition we have increased the amount available on each card to include establishments with higher-priced products such as furniture or electrical appliances, so that they can join the initiative”.

Citizens who wish to access this aid may apply for it during a period of 20 working days from the day following the publication of the Regulatory Bases of the gift card in the Provincial Official Gazette, that is, from 26 August until 23 September. Those interested must present the required documentation and meet the following conditions: be registered in Castalla for at least one year, be of legal age, be up to date with tax and Social Security obligations. Each person will be able to obtain one card of each type, with a maximum of three cards per person, which can be used until 30 October 2022.

In addition, the City Council, as holder of the cards, will be able to access the movements of the cards and check the use made of them. If payments are detected in establishments that are not part of the campaign, the user who has made inappropriate use of the card will receive a notification from the City Council informing him/her that he/she must return the amount. If they fail to do so, the debt incurred will be passed on to Suma, which will charge it to the citizen.

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